ID Codes:  ISIN GB00B4323X41 / WKN A1JHWC/CUSIP G05900 108

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Business Strategy


Behind Astra’s success is a vigorous overarching strategy to invest in and develop a high-performing, diversified, long-term asset portfolio to generate continual shareholder value and revenue. Astra’s strategy is founded on a pioneering spirit and executed through a process driven, four pronged strategic approach:


business strategy

Within each asset portfolio, Astra has range of successful and high performing businesses, technologies, initiatives and opportunities. These assets are supported by Astra Trading Operations – a commodity marketing and trading business that acts as the primary sales agent for a diverse range of Astra products.

Astra’s undertakes project due diligence and a regular review process, ensuring they underpin the Company’s  strategy to innovate industries, countries and the global economy by investing in and developing a suite of industry-transforming – and, ultimately, world changing – assets.

By capitalising on China’s and India’s rapidly growing demand for resources, using technology to solve century old challenges, creating value-added processes, effectively managing the sale process and achieving early revenue generation, Astra’s assets and projects build, connect and work with each other to create an integrated and dynamic business set to redefine some of the biggest industries in the world.